By now you’ve seen the images from Tiffany & Co.’s “About Love” campaign featuring JAY-Z and Beyoncé, but did you know that the Carters specifically selected the location for the artistic shoot?

The backdrop for the power couple and Tiffany’s latest campaign is the Orum Residence in Los Angeles.

According to Architectural Digest, the unique residence was designed by architect Zoltan Pali and spans over 18,000 square feet. The mansion features three wings and was constructed to appear as if it’s floating.

The Carter’s surely chose the location for its artistic value as it plays into the theme of the ad campaign which features the music of Beyoncé, the eye of JAY-Z, and the artwork of a never-seen-before Jean-Michel Basquiat painting and the iconic Tiffany diamond.

What is your favorite part of the Tiffany & Co. ad campaign featuring JAY-Z and Beyoncé?