It’s International Beer Day, and Heineken knew just the way to celebrate…
Beer for your sole
Designed in collaboration with noted shoe designer, Dominic Ciambrone, to celebrate the smoothness of Heineken®️ Silver. Heinekicks aren't your everyday shoe, but it’s not every day you get to walk on beer. pic.twitter.com/LefwD5X7if
— Heineken (@Heineken) August 2, 2022
‘Heinekicks’ are limited-edition sneakers injected with Heineken silver. The shoes have the same color combination as the standard beer bottles, and are a bit on the unappealing side.
The brand only made 32 pairs and rumored to be a promotional stunt, with the first pair headed to Singapore.
As Heineken said…it’s not everyday you get to walk on beer.