J. Cole Has Endorsement Deal With Puma

Cole World is a Puma man.
After a few months of speculation, J. Cole has signed an endorsement agreement with Puma.
The partnership will be highlighted in a short film that will air during NBA All-Star weekend in Chicago.
Puma said, “Cole’s involved in product creation, marketing campaigns and cultural guidance. Cole sits at the intersection of music and sport and represents everything that PUMA stands for as a brand.”
Are you looking forward to seeing what they come up with?