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Jennifer Lopez announces new beauty brand, JLo Beauty, coming soon

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Want to get that JLo glow? Jennifer Lopez is making sure everyone is in on her beauty secrets by launching her very own beauty brand.

The multi-faceted entertainer announced on Instagram Sunday that JLo Beauty is officially happening. She teased the new venture with some selfies sporting a perfectly bronzed makeup look.

“Sunset glow…#JLoBeauty coming soon,” she captioned the pics.

JLo previously dabbled in the cosmetics world with her 2018 collaboration with Inglot Cosmetics. She teamed with the brand for a limited edition 70-piece line that included products for the eyes, lips and face.

By Andrea Tuccillo
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