Kanye West to Expand Yeezy Line Into Beauty and Skincare Products

Looks like there will be some competition in the Kardashian/Jenner family as Kanye is stepping into the beauty and skincare industry.

West filed for trademarks on make-up, face masks, nail polish, shaving cream, deodorant, and aromatherapy pillows.

Kanye’s wife, Kim Kardashian, created KKW Beauty and KKW Fragrance in 2017 and his sister-in-law, Kylie shut down the makeup industry with her Kylie lip kits in 2015 and Kylie Skin in 2019. Both sisters’ products are carried in Sephora and Ulta cosmetic stores.

Why do you think Kanye West is venturing into the beauty world?