MAX ft. Ali Gatie – Butterflies. An exclusive live performance for Vevo.
If you peel back the tasty layers of pop production on most any MAX song, you’ll find a tender love song at the core. Check, for instance, the multiplatinum singer’s sophomore album, ‘Colour Vision.’ It’s packed with classic MAX configurations made to bust both your car speakers and your heart. Putting aside the bells and whistles is what artists typically do at the Vevo studio, and it gave the New Yorker a chance to really dig in deep on those emotions. Since his 2016 debut album, ‘Hell’s Kitchen Angel,’ (we’ll never forget the mohawk) MAX has emphasized non-traditional collaborations — lest we forget, Lil Uzi Vert made an appearance on that record. BTS superstar Suga, alt-rapper bbno$, cult faves Chromeo, and Quinn XCII all put their imprint on ‘Colour Vision.’ So it was no surprise that MAX made it a point to have Canadian crooner Ali Gatie with him to perform their new single “Butterflies.” Clearly in the romance mood that day, MAX also dove into a version of Frankie Valli’s “Can’t Take My Eyes Off You.” Share both with your sweetheart, they’ll thank you for it.
Executive Producer: Micah Bickham
Director: Bram VanderMark
Producer: Averi Smith
Director of Photography: Skyler Brown
Editor: Andrew Ros
Music & Talent: Parul Chokshi + David McTiernan