Sephora Becomes the First Brand to Accept “15 Percent Pledge”

Sephora is the first company to accept the 15 Percent Pledge.
The pledge urges four specific brands- Target, Sephora, Whole Foods, and Shopbop to commit to buying 15% of its products from Black-owned businesses.
Sephora announced via their Instagram page they are taking the pledge.
We recognize how important it is to represent Black businesses and communities and we must do better. So we’re starting now.
What Black beauty brand do you hope to see in Sephora?