If you’ve been scrolling on TikTok and randomly came across a creepy looking person smiling at the camera for a weirdly concerning amount of time, it was ALL a ploy for marketing. So good news…you’re not crazy.
Paramount has been sending people to stand creepily behind home plate at MLB games to promote its new horror movie, "Smile" 👀 pic.twitter.com/vKel2chxYT
— Front Office Sports (@FOS) September 24, 2022
Probably one of the most creative ways to market and brand a movie, because I know for a fact this would TERRIFY ME if I ever saw this out in public.
‘Smile’ is premiering in Theaters September 30, 2022.