Ulta Beauty Is Now Available At Target

As if Target wasn’t already amazing, they’ve now added Ulta Beauty in their stores.
The partnership is adding the “shop-in-shop” concept to more than 100 stores initially and hopes to grow into more stores in the future.
Favorite consumer brands that are found at Ulta Beauty stores like Too Faced, COSRX, Urban Decay, Tarte, etc., will be featured at Target.
What do you think about the new “shop-in-shop” concept? What products do you usually buy at Ulta Beauty?